Latest Editorial, Portrait & Commercial Photography Projects

A selection of my most recent commissions and ongoing projects.

The work shown here spans editorial assignments, portrait commissions, documentary projects and commercial photography for organisations and publishers. It reflects current areas of focus and the range of contexts in which I am working.

New projects are added regularly.

Commercial, Conference, Documentary, Event David Oates Commercial, Conference, Documentary, Event David Oates

Adidas Superstar Awards

The Superstar Awards are where Adidas Europe recognise the outstanding contributions of their staff over the previous 12 months. I documented the event at their UK headquarters. Many thanks to the superb event managers at TOL Events for bringing me on board.

Adidas Superstar Awards ceremony at Adidas UK headquarters

Adidas Superstar Awards Event Photography at Adidas UK Headquarters

I was commissioned to provide professional event photography for the Adidas Superstar Awards, held at the Adidas UK headquarters. The Superstar Awards are an annual ceremony where Adidas Europe recognises the outstanding contributions of its staff, celebrating achievements across teams and departments. This high-profile corporate awards event brings together employees from across Europe to highlight excellence, commitment, and innovation within the company.

Corporate awards event recognising Adidas staff achievements

Providing photography for an event of this scale is always rewarding, but working for a globally recognised brand like Adidas adds a unique dimension. Adidas is not just a sportswear company; it is a brand with significant cultural influence. Its impact stretches across sport, music, fashion, and lifestyle, making it one of the most aspirational and respected brands worldwide. Being involved in documenting their events allows me to connect with a company whose reputation for innovation and quality is synonymous with excellence in global culture.

Event photography capturing Adidas’ corporate culture and brand identity

Corporate Event Photography at Adidas

The Superstar Awards combine formal presentations with social and celebratory moments, creating ideal conditions for corporate event photography. Award presentations, stage ceremonies, and staff recognition moments provide opportunities for structured imagery, while candid interactions, networking, and celebration offer a natural, documentary style. These photographs capture both the achievements being celebrated and the energetic atmosphere of the event.

Professional photography documenting Adidas internal awards

Events at Adidas UK headquarters are particularly well-organised, providing a professional environment with high-quality lighting, staging, and design. This allows for high-quality images that can be used for internal communications, social media campaigns, corporate reporting, and marketing materials. Documenting such an event contributes to Adidas’ broader brand narrative, showing both the recognition of staff and the brand’s commitment to excellence.

Stage presentation and award recognition at Adidas UK headquarters

The Significance of the Superstar Awards

The Superstar Awards are an important part of Adidas’ corporate culture. They reinforce the company’s commitment to recognising talent and rewarding excellence across Europe. From a photography perspective, capturing these moments is about more than documenting trophies being handed out—it’s about reflecting the company’s values, professionalism, and culture.

Event photography capturing professionalism and brand ethos at Adidas

Adidas’ influence extends far beyond corporate achievements. The brand has shaped sportswear innovation, influenced music and street culture, and consistently collaborated with designers and artists to push boundaries in fashion and lifestyle. Photographing events for a company with this kind of global recognition allows me to contribute to their visual legacy and document a brand that resonates culturally and professionally.

Candid moments from Adidas Superstar Awards event

Why Working with Adidas is Distinctive

For a photographer, working for Adidas is both rewarding and prestigious. The brand carries cultural and professional authority that few companies can match. Their products are of high quality, their events are carefully executed, and their staff embody a dynamic and creative ethos. Being associated with a brand of this stature reflects positively on the work itself, enhancing the perceived value and reach of the photography.

The Superstar Awards event was managed by the professional team at TOL Events, whose coordination ensured the evening ran smoothly. This level of organisation, combined with the high-profile nature of Adidas as a global brand, provides the ideal context for professional, high-impact event photography.

Stage presentation and award recognition at Adidas UK headquarters

Capturing Staff Recognition and Corporate Culture

Event photography for Adidas is not simply about recording awards; it is about capturing moments that tell the story of the brand, the culture, and the people behind it. From winners’ reactions to team interactions, candid photographs convey energy, engagement, and the celebratory atmosphere of the Superstar Awards. These images form part of Adidas’ visual identity, used in corporate communications, online campaigns, and internal reporting to showcase excellence and achievement.

Corporate event images illustrating Adidas’ influence in sport and culture

By documenting the Superstar Awards, I contribute to a record of one of the most influential brands in sport, fashion, and culture. Each photograph not only highlights the award recipients but also reflects the professionalism and prestige that make Adidas a global leader.

Employees celebrating achievements at Adidas Superstar Awards
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Barnfather Wire for HTP Digital

Barnfather Wire is the UK’s largest independent wire production company. I was commissioned by long-time collaborators HTP Digital to visit the factory in Wednesbury to produce images for the company’s new website.

Wire production showcasing engineering expertise and scale

Barnfather Wire Factory Photography | Industrial Wire Manufacturing in Wednesbury

I was commissioned by long‑time collaborators HTP Digital to photograph Barnfather Wire, the UK’s largest independent wire production company, for imagery to support the company’s new website. The assignment took place at Barnfather’s factory in Wednesbury, West Midlands, capturing the facility, production operations, and skilled workforce that make Barnfather a leader in the wire manufacturing industry.

Technician operating industrial wire production equipment

About Barnfather Wire and Its Manufacturing Expertise

Barnfather Wire specialises in the production of high‑quality drawn wire products, serving a diverse customer base that includes blue‑chip companies supplying major global brands as well as small and medium British manufacturers. The company manufactures a wide range of wire types, including baling wire, bright mild steel, cut lengths, cold heading quality wire, galvanised wire, and bespoke wire solutions tailored to specific industrial needs.

Wire coils ready for processing at Barnfather Wire Midlands

The company’s state‑of‑the‑art facility and experienced team enable it to deliver reliable products that meet and often exceed industry standards. One notable achievement was supplying the wire used to create the stems for the ‘Blood Swept Lands and Seas of Red’ Tower of London poppy installation, demonstrating both production capacity and technical quality.

Environmental shot of Barnfather Wire factory interior

In recent years Barnfather Wire has invested in advanced machinery, including high‑speed precision drawing equipment, expanding production capacity and reinforcing its position as a leading wire producer in the UK and Europe.

Industrial photography showing wire manufacturing processes

Industrial Photography at Barnfather Wire

Photographing industrial environments like the Barnfather Wire factory involves more than simply documenting machines. The images capture the scale of operations, the precision of manufacturing processes, and the human skill that drives production. By including shots of raw materials, machinery, production lines, and operators at work, the photography provides a visual narrative of what makes the company’s output reliable and high quality.

Close‑up of baling wire production process

These photographs can be used across Barnfather Wire’s new corporate website, in marketing materials, sales brochures, technical documentation, industry catalogues, and investor communications, helping customers and partners understand the company’s capabilities at a glance.

Technician operating industrial wire production equipment

The Importance of Industrial Photography for Manufacturers

Industrial photography plays a critical role in how modern manufacturers present themselves online and in print. Quality images allow companies to visually communicate professionalism, facility standards, production processes, and workforce expertise. Showing the operations behind the products helps build trust with potential customers who need assurance about quality and capability before entering into commercial relationships.

Industrial photography showing wire manufacturing processes

Well‑executed industrial imagery also strengthens brand identity by humanising the business, showing the people behind the products and the environments where engineering and manufacturing happen. When customers see detailed and authentic visuals of a factory floor or production line, it can reinforce the perception of quality and transparency, helping differentiate a manufacturer in a competitive market.

Technician operating industrial wire production equipment

Beyond websites, these photographs can be leveraged across marketing channels including social media, trade show displays, printed catalogues, press releases, and corporate reports. Consistent, high‑quality visuals increase engagement and support brand recognition across digital and offline platforms.

_37B1192.Factory floor showing advanced wire manufacturing machinery

Creating a Visual Narrative for Customers and Partners

For businesses like Barnfather Wire, industrial photography provides visual proof of technical expertise, production capability, and operational scale. Detailed images of machines in action, technicians at work, and finished products help prospective clients quickly assess whether the company meets their requirements. High‑quality photography is a tool that supports sales, improves engagement, and reinforces credibility with customers, suppliers, and partners alike.

Industrial photography showing wire manufacturing processes
Wire production showcasing engineering expertise and scale
Barnfather Wire factory operational images for marketing use
Wire production showcasing engineering expertise and scale
Wires wound and stored in Barnfather factory environment
Factory floor showing advanced wire manufacturing machinery
Wires wound and stored in Barnfather factory environment
Skilled operators handling engineering quality steel wires
Industrial photography showing wire manufacturing processes
Precision wire drawing machinery at Barnfather Wire Midlands
Workforce producing bespoke wire solutions for clients
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Phoenix Healthcare distribution for Fagan Jones

A shoot documenting the high technology pharmaceutical facility in Preston Brook commissioned by the wonderful Vicky at film production company Fagan Jones. I was once again shooting stills alongside the exceptionally talented film cameraman Dan Lightening.

Miles and miles of robotised, computerised conveyors pick, sort and pack drugs for distribution to pharmacies around the country.

An enjoyable and very busy day that reminded me that running shoes are required equipment for photography professionals.

Automated conveyors transporting pharmaceutical products at Preston Brook facility

Pharmaceutical Facility Photography in Preston Brook | Automated Drug Distribution and Logistics

I was commissioned to photograph a high-technology pharmaceutical distribution facility in Preston Brook on behalf of the film production company Fagan Jones. The shoot was organised by producer Vicky at Fagan Jones, and I was working alongside the exceptionally talented cinematographer Dan Lightening, who was filming moving footage for the same project.

Close-up of automated drug handling and sorting machinery

My role on the day was to create a set of still photographs documenting the scale, infrastructure and day-to-day operations of the site. These images would complement the film production while also providing a visual record of the facility for marketing, communications and corporate use.

Pharmaceutical production line at Preston Brook with automated systems

Inside a High-Technology Pharmaceutical Logistics Facility

The distribution centre in Preston Brook is an impressive example of the level of automation now present in modern pharmaceutical logistics. Within the facility, miles of robotised and computer-controlled conveyor systems move medicines through a carefully designed network of routes. These automated systems pick, sort and pack drugs before they are dispatched to pharmacies across the UK.

Packaging and sorting of pharmaceuticals using robotic technology

From a photographic perspective the site offered a remarkable environment to document. Long corridors of conveyors run through the building, with automated picking machines selecting products at speed before they are routed through packing stations. Containers glide through the system in a constant flow, guided by computerised logistics software that ensures the correct medication reaches the correct destination.

High-tech pharmaceutical production process for safe medicine delivery

Facilities like this are essential parts of the national healthcare supply chain. The efficiency and reliability of the logistics systems ensure that pharmacies and healthcare providers receive the medicines they need quickly and accurately. Photographing such environments provides a glimpse into the highly organised infrastructure that underpins pharmaceutical distribution.

Close-up of automated drug handling and sorting machinery

Photographing Automation, Robotics and Industrial Systems

Industrial photography in environments like this requires a combination of wide architectural views and detailed documentary images. Wide photographs show the scale of the operation, with long lines of conveyors stretching across large warehouse spaces. These images help communicate the sheer size of the facility and the complexity of the logistics network.

High-tech logistics for drug distribution in Preston Brook facility

At the same time, close-up photographs reveal the precision of the machinery involved. Sensors, scanners and robotic arms guide containers along the system, while packing stations assemble shipments ready for distribution. Capturing these smaller details helps explain the process visually, showing how individual components of the system work together to form a seamless operation.

Industrial automation in pharmaceutical manufacturing plant

Lighting conditions in large industrial buildings can also present interesting challenges. High ceilings, mixed light sources and moving machinery require careful attention to exposure and timing in order to produce clear and dynamic images.

Overview of automated pharmaceutical facility operations in Preston Brook

Stills Photography Alongside a Film Production

One of the most enjoyable aspects of the commission was working alongside a film crew. While Dan Lightening focused on capturing cinematic footage of the logistics process, my role was to produce still images that documented the same environment from a complementary perspective.

Packaging and sorting of pharmaceuticals using robotic technology

Working in parallel with a film crew requires a degree of coordination. Film productions often involve lighting setups, rehearsed camera movements and multiple takes, whereas still photography typically requires more mobility in order to capture spontaneous moments. The aim is always to work collaboratively so that both the stills and the moving images can be produced efficiently without interrupting the workflow of the facility itself.

Warehouse logistics for pharmaceutical distribution in Preston Brook

Photographs created during these types of productions are often used in a wide range of contexts, including websites, press releases, annual reports and promotional material. They provide organisations with a visual record of the project that can be used long after the filming itself has been completed.

Packaging and logistics of drugs for UK pharmacies

Documenting the Scale of Modern Logistics

Large automated facilities like the one at Preston Brook are fascinating places to photograph because they combine architecture, engineering and human expertise. Despite the high level of automation, the site is still supported by skilled staff who oversee the systems, monitor quality control and ensure that everything runs smoothly.

Close-up of automated drug handling and sorting machinery

Capturing both the human and technological aspects of the environment helps create a more complete narrative of how the facility operates. Images of staff interacting with the machinery, monitoring computer systems or managing packaging operations provide context to the vast automated infrastructure surrounding them.

_37B2943.jpg

The visual rhythm of the conveyors, the repetition of containers moving through the system and the geometric lines of the machinery all contribute to a distinctive aesthetic that is unique to industrial and logistics photography.

Conveyor belts moving medicines for packaging and dispatch

A Fast-Moving Day on Location

Facilities of this scale are rarely static environments. Conveyors are constantly moving, robots are continuously sorting products, and staff are working across different areas of the building to keep operations running smoothly. For a photographer, this means covering a significant amount of ground in a limited amount of time in order to capture the full story of the site.

Warehouse logistics for pharmaceutical distribution in Preston Brook

By the end of the day it was clear that running shoes should probably be considered essential equipment for photographers working in environments like this. Moving quickly between different areas of the facility, keeping pace with both the film crew and the production schedule, makes for a busy but very rewarding assignment.

Packaging and sorting of pharmaceuticals using robotic technology

Documenting the combination of advanced technology, logistics infrastructure and human expertise that keeps a pharmaceutical distribution centre operating is always fascinating. It also offers a reminder of the enormous systems working behind the scenes to ensure medicines reach pharmacies and patients across the country.

Warehouse logistics for pharmaceutical distribution in Preston Brook
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Editorial, Documentary, Portraits David Oates Editorial, Documentary, Portraits David Oates

Aaron Heinzelmann of Assa Abloy for Off the Wall, Stockholm

It was great to photograph Aaron for his employers Assa Abloy last week.

Aaron came to the aid of a mother and her seriously ill daughter while at work earning him a hero award and a feature in the company’s magazine. I'm glad to have been invited to be a part of it by Swedish agency Off the Wall. The final shot is a ‘behind the scenes’ for the rear cover of the magazine, thanks to Aaron’s Uncle Dave for sterling work on second camera duties.

The shoot was in Kenn, North Somerset so I had road trip and a stay in a holiday cottage the night before and a refreshing tea on the seafront at Clevedon before the long drive north.

Aaron Heinzelmann photographed for Assa Abloy hero award feature

Aaron Heinzelmann Hero Award Photography for Assa Abloy

I recently photographed Aaron Heinzelmann of Assa Abloy for Swedish agency Off the Wall, Stockholm, documenting his recognition as a workplace hero for a feature in the company magazine. Aaron was awarded a hero accolade after coming to the aid of a mother and her seriously ill daughter while at work, demonstrating quick thinking, compassion, and professionalism.

Capturing a Workplace Hero

The shoot aimed to capture Aaron Heinzelmann both as an employee of Assa Abloy and as an individual recognised for his bravery. Photography included portraits, environmental shots, and a behind-the-scenes image used for the rear cover of the magazine. The shoot was collaborative, with Aaron’s uncle Dave assisting as second camera, providing additional perspectives to tell the story.

Working with Off the Wall, Stockholm

The commission was managed by the creative team at Off the Wall in Stockholm, who ensured the photography aligned with Assa Abloy’s corporate communications and magazine style. Collaborating with the agency allowed for a smooth workflow and a visually engaging representation of Aaron’s achievement, highlighting both personal narrative and professional context.

On Location in North Somerset

The shoot took place in Kenn, North Somerset. Preparation included an overnight stay in a holiday cottage and a stop for tea on the seafront at Clevedon before the drive north. Capturing environmental context adds depth to the story, connecting the heroic actions of Aaron Heinzelmann to the locations where they occurred.

About Assa Abloy and Employee Recognition

Assa Abloy is a global leader in door opening solutions and security technology. The company regularly features staff achievements in its magazine, showcasing examples of initiative, care, and dedication. Photography plays an important role in this, highlighting individuals like Aaron Heinzelmann and reinforcing the company’s culture of recognition, safety, and service excellence.

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