Photographing the Adidas Marketing Conference at Factory International, Mancheste

I always look forward to photographing the Adidas Marketing conferences, and this year’s event at Factory International in Manchester was nothing short of spectacular. Working alongside Jules from TOL Events, who consistently delivers remarkable experiences, I was excited to capture every moment of this high-energy gathering.

A Unique Venue for an Immersive Experience

The venue, a giant warehouse transformed into a versatile event space, provided the perfect backdrop for a dynamic and immersive conference. The auditorium was buzzing with activity as presentations, fashion shows, interviews, and even a beatboxing performance unfolded, keeping attendees fully engaged throughout the day. Every corner of the space offered opportunities to capture both staged and candid moments that reflected the energy and creativity of the event.

Capturing the Finale: A Fun Fair Surprise

The finale was particularly memorable. As the curtain lifted, the audience was treated to a full-size fun fair inside the warehouse, complete with rides, attractions, and a surprise appearance by Juergen Klopp. Capturing the excitement, expressions, and unique atmosphere of this unexpected twist made this assignment especially rewarding. The combination of dramatic lighting, large-scale installations, and human interaction created compelling photographic moments that told the story of the event from start to finish.

The Importance of Professional Event Photography

Professional event photography plays a crucial role for brands like Adidas. High-quality images not only document the day but also communicate the brand’s energy, professionalism, and vision. The photographs from this conference can be used across marketing campaigns, social media, press releases, internal communications, and future event promotion. Capturing a multifaceted live event like this requires technical expertise, creative framing, and an instinct for storytelling. Every shot contributes to the overall narrative, highlighting both the audience experience and the brand identity.

Collaborating with TOL Events

Working with TOL Events ensured a seamless flow throughout the day. Jules’ ability to push creative boundaries and orchestrate an engaging experience made my work as a photographer both challenging and exciting. From structured presentations to spontaneous interactions around the venue, there was always something compelling to capture.

Conclusion: Capturing the Energy and Spirit of the Event

Photographing the Adidas Marketing conference at Factory International in Manchester was an exhilarating experience. From the energetic auditorium sessions to the whimsical fun fair finale, every moment offered a unique story. Event photography is not simply about taking pictures—it is about capturing the spirit of the occasion, the energy of the participants, and the essence of the brand.

Documentary Photography - BP's LiDAR buoy at Liverpool Docks

Another commission from BP as they work on the development of the Mona and Morgan Irish Sea wind farms. This time I was taking photographs to document the maintenance of one of their Fugro Seawatch LiDAR buoys which are surveying the field to find optimal wind turbine locations. The Seawatch buoys run on solar panels and fuel cells using methanol fuel. Although autonomous in the field the buoys need to be towed to shore for refueling and servicing.

As an ex-engineer with a background in Physics, this was a really interesting - if freezing! - few days shooting in Liverpool.

LiDAR, or Light Detection and Ranging, can measure wind speed by using the Doppler effect. The Doppler effect is a phenomenon that occurs when the frequency of a wave changes as the source of the wave moves relative to the observer. This effect is commonly experienced in everyday life, for example, the change in pitch of a siren as an ambulance approaches and then passes by.

In the context of LiDAR, a laser beam is directed towards the atmosphere, and the reflected light is detected by a sensor. As the laser beam passes through the atmosphere, it interacts with particles in the air, such as dust or water droplets. These particles scatter the laser beam in different directions, and some of the scattered light returns to the sensor.

By analyzing the scattered light, LiDAR can detect the movement of air particles and calculate wind speed. The movement of the particles changes the frequency of the scattered light, and this change in frequency is detected by the sensor. The amount of frequency shift is proportional to the wind speed, allowing LiDAR to calculate the wind speed with high accuracy.

LiDAR can also provide information about the direction and turbulence of the wind, helping to identify potential challenges for wind turbine installations. This information is particularly useful in the development of wind farms, where accurate wind measurements are essential for identifying the most suitable locations for wind turbines.

On board the Fugro Synergy for BP

By far the best thing about working as a professional photographer is the variety of the work. The camera can gain you access to environments that are wildly different each shoot day and if you’re lucky, can sometimes take you to some incredible and unexpected places. One of the most interesting of my shoots in 2022 was an assignment from bp to photograph the crew and workings of the Fugro Synergy while on a recent stop at Liverpool docks.

The Synergy Modular Drilling Unit is a unique geotechnical vessel capable of delivering

high quality geotechnical data. Its design, standards and capacity make it an efficient

platform for geotechnical investigations and scientific drilling in challenging and remote offshore marine environments.

The shoot focussed on the Synergy’s role in sea bed core sampling, determining the sea bed composition to ensure that the sea bed substrate was capable of providing solid foundations for the siting of an array of wind turbines.  Sea bed composition is critical, mud, sand or silt that is too soft and uncompacted will not provide a firm enough foundation, while solid rock is impossible to drill to the depths required for the footings.

EnBW with EnBW and bp are leading the development of the Morgan and Mona – two offshore wind farms in the Irish Sea. Roughly located 30km from shore between the north coast of Wales and the Isle of Man the total area of the two farms will be 800 square kilometres – about half the size of Greater London and when complete the farm will generate 3GW of energy – enough to power an astonishing 3.4 million UK homes.

These projects are helping to achieve the UK's ambition of generating 50GW of power from offshore wind by 2030.

Fugro Synergy’s Party Chief, Jim Bridge

Bradley Dreha for Dwell Magazine

When Bradley Dreha revamped his bedroom he decided to post before and after pictures on TikTok. The results were so good that San Francisco based design magazine Dwell got in touch to ask him for an interview.

Dwell then asked me to visit Bradley at his home in Walton, Merseyside to photograph him and his room for the latest issue of the magazine.

You can see more of Bradley’s work on Instagram @shitprints2

Dwell magazine can be found at dwell.com

Travel in the time of Covid. An assignment for Transport for the North

Another great assignment for Transport for the North this time looking at the transport infrastructure in Liverpool and Sheffield and how it was dealing with the impact of Coronavirus.

Transport for the North exists to make the case to central government for increased transport spending in the North of the country and I’m proud to be able to contribute in some way to that necessary and long overdue aim. To use the existing infrastructure is to see it’s limitations, the age of the rolling stock, the lack of capacity a general sense of a system neglected and lacking the requisite investment over many years.

To use and photograph the network in these strange virus-disrupted times could have been expected to be a pretty depressing process, but the remarkable resilience and adaptability of both the staff and those using public transport during this period was heartening and impressive and made the shoots extremely enjoyable despite some occasionally catastrophic weather conditions - the story of a Northern photographers life!

These assignments marked my first commercial foray into video making as I made some short video sequences at each of the locations the schedule. I’m please to report that these sequences are being used along with my photography in recently released promotional and campaign materials.

To photograph these environments deserted or very sparsely populated as they currently are is an eerie experience as we’re usually fighting through a sea of people to reach our locations and seeing the networks struggling with the shear volume of commuters. Perhaps seeing the network in this disrupted state gives us a glimpse of what a properly invested in network would look like, reliable, punctual, spacious. We certainly have the people - if not the finance or political will - to make it happen.

All power to Transport for the North and the staff that keep us moving.

Barnfather Wire for HTP Digital

Barnfather Wire Factory Photography | Industrial Wire Manufacturing in Wednesbury

I was commissioned by long‑time collaborators HTP Digital to photograph Barnfather Wire, the UK’s largest independent wire production company, for imagery to support the company’s new website. The assignment took place at Barnfather’s factory in Wednesbury, West Midlands, capturing the facility, production operations, and skilled workforce that make Barnfather a leader in the wire manufacturing industry.

About Barnfather Wire and Its Manufacturing Expertise

Barnfather Wire specialises in the production of high‑quality drawn wire products, serving a diverse customer base that includes blue‑chip companies supplying major global brands as well as small and medium British manufacturers. The company manufactures a wide range of wire types, including baling wire, bright mild steel, cut lengths, cold heading quality wire, galvanised wire, and bespoke wire solutions tailored to specific industrial needs.

The company’s state‑of‑the‑art facility and experienced team enable it to deliver reliable products that meet and often exceed industry standards. One notable achievement was supplying the wire used to create the stems for the ‘Blood Swept Lands and Seas of Red’ Tower of London poppy installation, demonstrating both production capacity and technical quality.

In recent years Barnfather Wire has invested in advanced machinery, including high‑speed precision drawing equipment, expanding production capacity and reinforcing its position as a leading wire producer in the UK and Europe.

Industrial Photography at Barnfather Wire

Photographing industrial environments like the Barnfather Wire factory involves more than simply documenting machines. The images capture the scale of operations, the precision of manufacturing processes, and the human skill that drives production. By including shots of raw materials, machinery, production lines, and operators at work, the photography provides a visual narrative of what makes the company’s output reliable and high quality.

These photographs can be used across Barnfather Wire’s new corporate website, in marketing materials, sales brochures, technical documentation, industry catalogues, and investor communications, helping customers and partners understand the company’s capabilities at a glance.

The Importance of Industrial Photography for Manufacturers

Industrial photography plays a critical role in how modern manufacturers present themselves online and in print. Quality images allow companies to visually communicate professionalism, facility standards, production processes, and workforce expertise. Showing the operations behind the products helps build trust with potential customers who need assurance about quality and capability before entering into commercial relationships.

Well‑executed industrial imagery also strengthens brand identity by humanising the business, showing the people behind the products and the environments where engineering and manufacturing happen. When customers see detailed and authentic visuals of a factory floor or production line, it can reinforce the perception of quality and transparency, helping differentiate a manufacturer in a competitive market.

Beyond websites, these photographs can be leveraged across marketing channels including social media, trade show displays, printed catalogues, press releases, and corporate reports. Consistent, high‑quality visuals increase engagement and support brand recognition across digital and offline platforms.

Creating a Visual Narrative for Customers and Partners

For businesses like Barnfather Wire, industrial photography provides visual proof of technical expertise, production capability, and operational scale. Detailed images of machines in action, technicians at work, and finished products help prospective clients quickly assess whether the company meets their requirements. High‑quality photography is a tool that supports sales, improves engagement, and reinforces credibility with customers, suppliers, and partners alike.

Phoenix Healthcare distribution for Fagan Jones

Pharmaceutical Facility Photography in Preston Brook | Automated Drug Distribution and Logistics

I was commissioned to photograph a high-technology pharmaceutical distribution facility in Preston Brook on behalf of the film production company Fagan Jones. The shoot was organised by producer Vicky at Fagan Jones, and I was working alongside the exceptionally talented cinematographer Dan Lightening, who was filming moving footage for the same project.

My role on the day was to create a set of still photographs documenting the scale, infrastructure and day-to-day operations of the site. These images would complement the film production while also providing a visual record of the facility for marketing, communications and corporate use.

Inside a High-Technology Pharmaceutical Logistics Facility

The distribution centre in Preston Brook is an impressive example of the level of automation now present in modern pharmaceutical logistics. Within the facility, miles of robotised and computer-controlled conveyor systems move medicines through a carefully designed network of routes. These automated systems pick, sort and pack drugs before they are dispatched to pharmacies across the UK.

From a photographic perspective the site offered a remarkable environment to document. Long corridors of conveyors run through the building, with automated picking machines selecting products at speed before they are routed through packing stations. Containers glide through the system in a constant flow, guided by computerised logistics software that ensures the correct medication reaches the correct destination.

Facilities like this are essential parts of the national healthcare supply chain. The efficiency and reliability of the logistics systems ensure that pharmacies and healthcare providers receive the medicines they need quickly and accurately. Photographing such environments provides a glimpse into the highly organised infrastructure that underpins pharmaceutical distribution.

Photographing Automation, Robotics and Industrial Systems

Industrial photography in environments like this requires a combination of wide architectural views and detailed documentary images. Wide photographs show the scale of the operation, with long lines of conveyors stretching across large warehouse spaces. These images help communicate the sheer size of the facility and the complexity of the logistics network.

At the same time, close-up photographs reveal the precision of the machinery involved. Sensors, scanners and robotic arms guide containers along the system, while packing stations assemble shipments ready for distribution. Capturing these smaller details helps explain the process visually, showing how individual components of the system work together to form a seamless operation.

Lighting conditions in large industrial buildings can also present interesting challenges. High ceilings, mixed light sources and moving machinery require careful attention to exposure and timing in order to produce clear and dynamic images.

Stills Photography Alongside a Film Production

One of the most enjoyable aspects of the commission was working alongside a film crew. While Dan Lightening focused on capturing cinematic footage of the logistics process, my role was to produce still images that documented the same environment from a complementary perspective.

Working in parallel with a film crew requires a degree of coordination. Film productions often involve lighting setups, rehearsed camera movements and multiple takes, whereas still photography typically requires more mobility in order to capture spontaneous moments. The aim is always to work collaboratively so that both the stills and the moving images can be produced efficiently without interrupting the workflow of the facility itself.

Photographs created during these types of productions are often used in a wide range of contexts, including websites, press releases, annual reports and promotional material. They provide organisations with a visual record of the project that can be used long after the filming itself has been completed.

Documenting the Scale of Modern Logistics

Large automated facilities like the one at Preston Brook are fascinating places to photograph because they combine architecture, engineering and human expertise. Despite the high level of automation, the site is still supported by skilled staff who oversee the systems, monitor quality control and ensure that everything runs smoothly.

Capturing both the human and technological aspects of the environment helps create a more complete narrative of how the facility operates. Images of staff interacting with the machinery, monitoring computer systems or managing packaging operations provide context to the vast automated infrastructure surrounding them.

The visual rhythm of the conveyors, the repetition of containers moving through the system and the geometric lines of the machinery all contribute to a distinctive aesthetic that is unique to industrial and logistics photography.

A Fast-Moving Day on Location

Facilities of this scale are rarely static environments. Conveyors are constantly moving, robots are continuously sorting products, and staff are working across different areas of the building to keep operations running smoothly. For a photographer, this means covering a significant amount of ground in a limited amount of time in order to capture the full story of the site.

By the end of the day it was clear that running shoes should probably be considered essential equipment for photographers working in environments like this. Moving quickly between different areas of the facility, keeping pace with both the film crew and the production schedule, makes for a busy but very rewarding assignment.

Documenting the combination of advanced technology, logistics infrastructure and human expertise that keeps a pharmaceutical distribution centre operating is always fascinating. It also offers a reminder of the enormous systems working behind the scenes to ensure medicines reach pharmacies and patients across the country.

BeClear Orthodontics for What Marketing

BeClear Orthodontics Cosmetic Dentistry Photography and Campaign Shoot

During the quieter months of the coronavirus-disrupted summer, I had the pleasure of working with What Marketing on a photography and video campaign for BeClear Orthodontics, a leading cosmetic dentist specialising in Invisalign teeth aligners. The shoot offered a unique opportunity to document the precision, care, and aesthetic results that make BeClear’s services stand out.

Capturing Invisalign and Cosmetic Dentistry

BeClear Orthodontics are specialists in Invisalign aligners, designed to be almost invisible, even in extreme close-up shots. The campaign required detailed photography that could showcase the effectiveness of the aligners while maintaining a natural and approachable aesthetic for potential patients. Capturing these subtle details required careful lighting, angles, and technical precision.

Adapting to Covid-19 Safety Protocols

This was my first shoot following social distancing and mask-wearing protocols. These measures presented a challenge for everyone on set, from models to the creative team, but the day ran smoothly. Photography and video were completed successfully, balancing safety with high-quality visual content for the campaign.

Collaboration with Models and Marketing Team

The campaign shoot involved several models and close collaboration with the BeClear Orthodontics team. Their professionalism and enthusiasm helped ensure that the photography captured the natural confidence and satisfaction that comes with Invisalign treatment. Working with What Marketing on this project was an enjoyable experience, and I’m looking forward to the next campaign shoot scheduled for October.

Highlighting Cosmetic Dentistry in Campaigns

Professional photography for dental and cosmetic services plays an important role in marketing. Images need to convey precision, trust, and aesthetic outcomes while appealing to potential patients. The BeClear Orthodontics campaign highlights the company’s expertise and commitment to subtle, effective dental treatments, positioning them as a leading provider of Invisalign in the UK.

Mark Radcliffe for the Daily Telegraph

Portrait of Mark Radcliffe at Dunham Massey | Daily Telegraph Motoring Feature

While going through old hard drives recently I came across another set of photographs from an earlier editorial commission. The images feature broadcaster and writer Mark Radcliffe, photographed at Dunham Massey Country Park in Cheshire for a motoring feature in the Daily Telegraph.

Mark Radcliffe is exactly as you might expect from his radio persona: knowledgeable about music, quick-witted, a lifelong Manchester City supporter and generally an extremely good person to spend time with on a shoot. I have photographed him a couple of times over the years, and this particular session was for a feature pairing him with a beautifully restored vintage Volkswagen Beetle.

Mark Radcliffe: Broadcaster, Author and Music Journalist

Mark Radcliffe is well known in the UK for his long career in broadcasting, particularly on BBC Radio where he has presented a wide range of music programmes across several decades. Many listeners first encountered him through his partnership with Marc Riley on BBC Radio 1 in the 1990s, before Radcliffe went on to present programmes on BBC Radio 2 and BBC Radio 6 Music.

His work has always been characterised by a deep enthusiasm for music, ranging from alternative rock and indie through to folk and country. In addition to broadcasting, Radcliffe is also a writer and musician, contributing regularly to publications and performing with his folk group The Shirehorses.

Because of this long-standing role in British music broadcasting, he remains a familiar and well-liked figure to audiences across the UK. Photographing personalities like Radcliffe is often straightforward because their ease in conversation translates naturally into relaxed portraits.

Editorial Portrait Photography for Newspapers

This portrait session took place at Dunham Massey Country Park in Cheshire, a location that provided an appropriate rural backdrop for the Daily Telegraph’s motoring feature. Editorial portrait photography for newspapers often involves finding a setting that complements the theme of the article while still allowing the subject’s personality to come through.

The vintage Volkswagen Beetle featured in the piece added a strong visual element to the shoot, combining classic automotive design with a relaxed outdoor location. Working with well-known public figures in this kind of editorial context requires balancing documentary observation with informal portraiture, capturing both the person and the environment in which the story is set.

Photographing Personalities for Editorial Features

Portrait photography for editorial publications often moves quickly, with limited time to establish rapport and create images that work both visually and narratively. When the subject is comfortable and engaged, the process becomes much easier, allowing the photographer to focus on composition, light and atmosphere.

In this case, the combination of a distinctive car, an attractive location in Cheshire and an engaging subject made for an enjoyable shoot and a memorable commission for the Daily Telegraph.

British Ecological Society Summer School

Event Photography: British Ecological Society Summer School at Malham Tarn

I recently worked with the British Ecological Society (BES) as a documentary photographer during their annual summer school, a week-long residential field experience for students studying sciences at A-level, Scottish Higher, and equivalent qualifications. This year, 31 students from seven schools across the UK gathered at Malham Tarn in the Yorkshire Dales to explore ecology, fieldwork, and environmental science firsthand.

I photographed one day of the programme, providing an overview of the day’s activities while creating marketing and social media material for BES. The focus was on capturing students engaged in fieldwork, discussions, and outdoor learning, showing both the educational content and the immersive nature of the experience.

Documenting Fieldwork and Student Engagement

Even within a single day, there are many moments that illustrate the value of hands-on ecological learning. One highlight was the nature walk led by Dr. Daniel Forman, lecturer in Biosciences at Swansea University. Although I had walked the same route previously as part of the Pennine Way, Dr. Forman’s insights into the local ecology and species interactions offered students—and my photography—a new perspective on the landscape.

Photographs captured students observing habitats, taking notes, and interacting with instructors, emphasizing curiosity, engagement, and teamwork. These images help convey the hands-on learning experience to audiences who could not attend.

The Importance of Professional Photography for Educational Programmes

High-quality photography is essential for educational initiatives like the BES summer school. Images from even a single day:

• Provide marketing material to promote future programmes

• Document student engagement for internal review

• Show the collaboration between students and instructors

• Support social media, newsletters, and press coverage to demonstrate programme impact

Capturing these moments professionally ensures that BES can showcase both the learning outcomes and the immersive, field-based nature of the summer school.

Malham Tarn: A Unique Field Site

Malham Tarn in the Yorkshire Dales offers a diverse ecological setting, including wetlands, limestone landscapes, and surrounding habitats. Photographing students in this environment demonstrates how fieldwork brings theory to life and provides unique learning opportunities. Images from the day highlight the interaction between students, instructors, and the environment, which is central to BES’s mission.

Conclusion

Documenting one day of the British Ecological Society summer school allowed me to capture the energy, curiosity, and engagement of the students while providing BES with professional material for marketing, social media, and archival purposes. Working alongside expert instructors like Dr. Daniel Forman made the day both professionally and personally rewarding.

For more information about the British Ecological Society and their educational initiatives, visit britishecologicalsociety.org.