Photographing the Adidas Marketing Conference at Factory International, Mancheste

I always look forward to photographing the Adidas Marketing conferences, and this year’s event at Factory International in Manchester was nothing short of spectacular. Working alongside Jules from TOL Events, who consistently delivers remarkable experiences, I was excited to capture every moment of this high-energy gathering.

A Unique Venue for an Immersive Experience

The venue, a giant warehouse transformed into a versatile event space, provided the perfect backdrop for a dynamic and immersive conference. The auditorium was buzzing with activity as presentations, fashion shows, interviews, and even a beatboxing performance unfolded, keeping attendees fully engaged throughout the day. Every corner of the space offered opportunities to capture both staged and candid moments that reflected the energy and creativity of the event.

Capturing the Finale: A Fun Fair Surprise

The finale was particularly memorable. As the curtain lifted, the audience was treated to a full-size fun fair inside the warehouse, complete with rides, attractions, and a surprise appearance by Juergen Klopp. Capturing the excitement, expressions, and unique atmosphere of this unexpected twist made this assignment especially rewarding. The combination of dramatic lighting, large-scale installations, and human interaction created compelling photographic moments that told the story of the event from start to finish.

The Importance of Professional Event Photography

Professional event photography plays a crucial role for brands like Adidas. High-quality images not only document the day but also communicate the brand’s energy, professionalism, and vision. The photographs from this conference can be used across marketing campaigns, social media, press releases, internal communications, and future event promotion. Capturing a multifaceted live event like this requires technical expertise, creative framing, and an instinct for storytelling. Every shot contributes to the overall narrative, highlighting both the audience experience and the brand identity.

Collaborating with TOL Events

Working with TOL Events ensured a seamless flow throughout the day. Jules’ ability to push creative boundaries and orchestrate an engaging experience made my work as a photographer both challenging and exciting. From structured presentations to spontaneous interactions around the venue, there was always something compelling to capture.

Conclusion: Capturing the Energy and Spirit of the Event

Photographing the Adidas Marketing conference at Factory International in Manchester was an exhilarating experience. From the energetic auditorium sessions to the whimsical fun fair finale, every moment offered a unique story. Event photography is not simply about taking pictures—it is about capturing the spirit of the occasion, the energy of the participants, and the essence of the brand.

Bradley Dreha for Dwell Magazine

When Bradley Dreha revamped his bedroom he decided to post before and after pictures on TikTok. The results were so good that San Francisco based design magazine Dwell got in touch to ask him for an interview.

Dwell then asked me to visit Bradley at his home in Walton, Merseyside to photograph him and his room for the latest issue of the magazine.

You can see more of Bradley’s work on Instagram @shitprints2

Dwell magazine can be found at dwell.com

Travel in the time of Covid. An assignment for Transport for the North

Another great assignment for Transport for the North this time looking at the transport infrastructure in Liverpool and Sheffield and how it was dealing with the impact of Coronavirus.

Transport for the North exists to make the case to central government for increased transport spending in the North of the country and I’m proud to be able to contribute in some way to that necessary and long overdue aim. To use the existing infrastructure is to see it’s limitations, the age of the rolling stock, the lack of capacity a general sense of a system neglected and lacking the requisite investment over many years.

To use and photograph the network in these strange virus-disrupted times could have been expected to be a pretty depressing process, but the remarkable resilience and adaptability of both the staff and those using public transport during this period was heartening and impressive and made the shoots extremely enjoyable despite some occasionally catastrophic weather conditions - the story of a Northern photographers life!

These assignments marked my first commercial foray into video making as I made some short video sequences at each of the locations the schedule. I’m please to report that these sequences are being used along with my photography in recently released promotional and campaign materials.

To photograph these environments deserted or very sparsely populated as they currently are is an eerie experience as we’re usually fighting through a sea of people to reach our locations and seeing the networks struggling with the shear volume of commuters. Perhaps seeing the network in this disrupted state gives us a glimpse of what a properly invested in network would look like, reliable, punctual, spacious. We certainly have the people - if not the finance or political will - to make it happen.

All power to Transport for the North and the staff that keep us moving.