British Cycling Team Photography: New Kalas Kit Shoot at Manchester Velodrome

It’s always a pleasure collaborating with video production company What Media, and this time the project involved producing a complete series of images of the latest British Cycling team kit by Kalas. The shoot took place at the Manchester Velodrome, capturing the team both on and off their track bikes in a variety of settings, from studio photography to dynamic on-track action shots. As a professional photographer, I focused on highlighting the design, functionality, and style of the new kit while telling the story of the team and their environment.

Photographing the British Cycling Team in Action

The shoot provided numerous opportunities to photograph the British Cycling team in their element. I captured cyclists wearing the new Kalas kit inside the velodrome, on their track bikes, and in areas where all the bicycles are stored and maintained. These behind-the-scenes shots showcase the athletes interacting with their equipment and provide insight into the preparation and technical side of professional cycling.

Close-up photography played a key role, allowing me to document the details of the new kit, including team branding, fabric, and fit. I photographed cyclists putting on their kit, securing shoes, and preparing for training sessions, creating intimate, human-focused images that complement the action-oriented shots.

Studio Photography and Detail Shots

In addition to the velodrome environment, I conducted studio photography sessions to produce clean, professional images of the cyclists wearing the new kit. This approach allowed me to focus on the kit’s details, including logos, textures, and colorways, while ensuring consistent lighting and composition. Studio photography is essential for commercial use, marketing campaigns, and media promotion, making it a key part of the overall shoot strategy.

Outdoor and On-Bike Photography

The Manchester Velodrome surroundings offered excellent locations for photographing the cyclists outside, on their bicycles, and in motion. These images highlight the versatility of the Kalas kit, showing how it performs in different conditions and settings. By capturing the cyclists on track bikes in the outdoor areas around the velodrome, I was able to produce dynamic, visually compelling images that showcase both the athletes and their equipment.

Behind the Scenes at the Velodrome

Documenting the team in the Velodrome’s changing rooms added another layer to the project. I photographed cyclists as they prepared for training, putting on kit, adjusting shoes, and getting ready for action. These behind-the-scenes images provide context and authenticity, showing the human side of professional cycling and the preparation required to perform at the highest level.

The Importance of Collaboration and Photography

Working with What Media allowed me to capture both the creative and technical aspects of the shoot. Coordinating studio, on-track, and behind-the-scenes photography ensured that every image told part of the story of the British Cycling team and the new Kalas kit. This comprehensive approach is essential for creating marketing content, editorial imagery, and promotional material that highlights the team’s professionalism, equipment, and athleticism.

Conclusion: A Complete Visual Record of the British Cycling Kit

This shoot produced a full range of imagery, from studio portraits to action shots, behind-the-scenes preparation, and outdoor cycling photography. By focusing on the athletes, their equipment, and the details of the new Kalas kit, the series provides a compelling visual narrative suitable for media campaigns, commercial use, and portfolio work. Collaborating with What Media and the British Cycling team made this project both professionally rewarding and creatively inspiring, resulting in images that showcase the cutting-edge design and functionality of the new kit while celebrating the skill and dedication of the athletes.

TJX Headquarters Photography: Capturing Staff and Lifestyle in the New Watford Office

I recently completed a commission for Vicky Fagan at film production company Fagan Jones to produce a full series of campaign images for TJX’s new office building at their headquarters in Watford, UK. The project focused on capturing both the design of the building and the way people interact with the space, producing images that feel authentic, professional, and lifestyle-oriented.

Photographing Staff in Social and Collaborative Spaces

A key focus of the shoot was documenting staff in the breakout rooms and social areas of the new headquarters. I photographed people having informal conversations, sharing laughs, and enjoying their workday, creating images that convey a positive and welcoming environment. The relaxed, lifestyle-focused photography highlights how TJX’s office design encourages collaboration, creativity, and employee wellbeing.

Meetings, Presentations, and Professional Interactions

In addition to casual social spaces, I photographed staff attending presentations and participating in group meetings. Capturing employees engaging with each other professionally provides context to the office environment while maintaining a natural and authentic feel. These images are perfect for campaign use, illustrating both the functionality of the office spaces and the culture of teamwork at TJX.

Lifestyle and Leisure Photography in the Workspace

I also photographed people relaxing in the café, using the computer bar, and enjoying their lunch breaks. Capturing these moments of downtime adds a human dimension to the office photography, showing the balance between productivity and relaxation. Outdoor spaces, including the secret rooftop garden, were also featured, with staff enjoying fresh air and informal social interactions. These images emphasize the modern, lifestyle-driven design of the office and its focus on employee comfort.

Photography Approach and Techniques

The shoot combined environmental portraiture, candid lifestyle photography, and interior architectural photography. By photographing people naturally interacting with the space, I was able to produce a series of images that feel authentic, dynamic, and visually engaging. Attention to composition, natural light, and the interaction between people and their surroundings was key to creating a versatile set of campaign-ready images.

Conclusion: A Complete Visual Story of TJX Headquarters

This commission with Fagan Jones captured TJX’s new office in Watford as a lively, professional, and human-centered workplace. From collaborative breakout rooms to rooftop gardens, cafés, and meeting areas, the photography tells the full story of a modern corporate environment designed for both productivity and wellbeing. The resulting images are suitable for marketing campaigns, corporate communications, and professional portfolios, showcasing TJX’s commitment to workplace design and employee experience.

What Media

What Media help brands engage with clients by producing creative video and animation content.

They asked me to photograph their team at their new location in central Manchester. As always when working with this team, the shoot was full of positive energy and went by in a flash.

Phoenix Healthcare distribution for Fagan Jones

Pharmaceutical Facility Photography in Preston Brook | Automated Drug Distribution and Logistics

I was commissioned to photograph a high-technology pharmaceutical distribution facility in Preston Brook on behalf of the film production company Fagan Jones. The shoot was organised by producer Vicky at Fagan Jones, and I was working alongside the exceptionally talented cinematographer Dan Lightening, who was filming moving footage for the same project.

My role on the day was to create a set of still photographs documenting the scale, infrastructure and day-to-day operations of the site. These images would complement the film production while also providing a visual record of the facility for marketing, communications and corporate use.

Inside a High-Technology Pharmaceutical Logistics Facility

The distribution centre in Preston Brook is an impressive example of the level of automation now present in modern pharmaceutical logistics. Within the facility, miles of robotised and computer-controlled conveyor systems move medicines through a carefully designed network of routes. These automated systems pick, sort and pack drugs before they are dispatched to pharmacies across the UK.

From a photographic perspective the site offered a remarkable environment to document. Long corridors of conveyors run through the building, with automated picking machines selecting products at speed before they are routed through packing stations. Containers glide through the system in a constant flow, guided by computerised logistics software that ensures the correct medication reaches the correct destination.

Facilities like this are essential parts of the national healthcare supply chain. The efficiency and reliability of the logistics systems ensure that pharmacies and healthcare providers receive the medicines they need quickly and accurately. Photographing such environments provides a glimpse into the highly organised infrastructure that underpins pharmaceutical distribution.

Photographing Automation, Robotics and Industrial Systems

Industrial photography in environments like this requires a combination of wide architectural views and detailed documentary images. Wide photographs show the scale of the operation, with long lines of conveyors stretching across large warehouse spaces. These images help communicate the sheer size of the facility and the complexity of the logistics network.

At the same time, close-up photographs reveal the precision of the machinery involved. Sensors, scanners and robotic arms guide containers along the system, while packing stations assemble shipments ready for distribution. Capturing these smaller details helps explain the process visually, showing how individual components of the system work together to form a seamless operation.

Lighting conditions in large industrial buildings can also present interesting challenges. High ceilings, mixed light sources and moving machinery require careful attention to exposure and timing in order to produce clear and dynamic images.

Stills Photography Alongside a Film Production

One of the most enjoyable aspects of the commission was working alongside a film crew. While Dan Lightening focused on capturing cinematic footage of the logistics process, my role was to produce still images that documented the same environment from a complementary perspective.

Working in parallel with a film crew requires a degree of coordination. Film productions often involve lighting setups, rehearsed camera movements and multiple takes, whereas still photography typically requires more mobility in order to capture spontaneous moments. The aim is always to work collaboratively so that both the stills and the moving images can be produced efficiently without interrupting the workflow of the facility itself.

Photographs created during these types of productions are often used in a wide range of contexts, including websites, press releases, annual reports and promotional material. They provide organisations with a visual record of the project that can be used long after the filming itself has been completed.

Documenting the Scale of Modern Logistics

Large automated facilities like the one at Preston Brook are fascinating places to photograph because they combine architecture, engineering and human expertise. Despite the high level of automation, the site is still supported by skilled staff who oversee the systems, monitor quality control and ensure that everything runs smoothly.

Capturing both the human and technological aspects of the environment helps create a more complete narrative of how the facility operates. Images of staff interacting with the machinery, monitoring computer systems or managing packaging operations provide context to the vast automated infrastructure surrounding them.

The visual rhythm of the conveyors, the repetition of containers moving through the system and the geometric lines of the machinery all contribute to a distinctive aesthetic that is unique to industrial and logistics photography.

A Fast-Moving Day on Location

Facilities of this scale are rarely static environments. Conveyors are constantly moving, robots are continuously sorting products, and staff are working across different areas of the building to keep operations running smoothly. For a photographer, this means covering a significant amount of ground in a limited amount of time in order to capture the full story of the site.

By the end of the day it was clear that running shoes should probably be considered essential equipment for photographers working in environments like this. Moving quickly between different areas of the facility, keeping pace with both the film crew and the production schedule, makes for a busy but very rewarding assignment.

Documenting the combination of advanced technology, logistics infrastructure and human expertise that keeps a pharmaceutical distribution centre operating is always fascinating. It also offers a reminder of the enormous systems working behind the scenes to ensure medicines reach pharmacies and patients across the country.

BeClear Orthodontics for What Marketing

BeClear Orthodontics Cosmetic Dentistry Photography and Campaign Shoot

During the quieter months of the coronavirus-disrupted summer, I had the pleasure of working with What Marketing on a photography and video campaign for BeClear Orthodontics, a leading cosmetic dentist specialising in Invisalign teeth aligners. The shoot offered a unique opportunity to document the precision, care, and aesthetic results that make BeClear’s services stand out.

Capturing Invisalign and Cosmetic Dentistry

BeClear Orthodontics are specialists in Invisalign aligners, designed to be almost invisible, even in extreme close-up shots. The campaign required detailed photography that could showcase the effectiveness of the aligners while maintaining a natural and approachable aesthetic for potential patients. Capturing these subtle details required careful lighting, angles, and technical precision.

Adapting to Covid-19 Safety Protocols

This was my first shoot following social distancing and mask-wearing protocols. These measures presented a challenge for everyone on set, from models to the creative team, but the day ran smoothly. Photography and video were completed successfully, balancing safety with high-quality visual content for the campaign.

Collaboration with Models and Marketing Team

The campaign shoot involved several models and close collaboration with the BeClear Orthodontics team. Their professionalism and enthusiasm helped ensure that the photography captured the natural confidence and satisfaction that comes with Invisalign treatment. Working with What Marketing on this project was an enjoyable experience, and I’m looking forward to the next campaign shoot scheduled for October.

Highlighting Cosmetic Dentistry in Campaigns

Professional photography for dental and cosmetic services plays an important role in marketing. Images need to convey precision, trust, and aesthetic outcomes while appealing to potential patients. The BeClear Orthodontics campaign highlights the company’s expertise and commitment to subtle, effective dental treatments, positioning them as a leading provider of Invisalign in the UK.